Many people today are getting into blogging and vlogging.
A blog is a term derived from “web log”. “Vlog” is video blogging.
I was watching the Ellen Degeneres show the other day and realized that her show was really a “vlog”.
She was taking content and putting it into video form.
So vlogging actually started way back in the early days of television.
If you look at some of these shows, you can perhaps get some ideas of who their audience was and why they were successful.
Applying some of their thinking you your blog or vlog could be helpful.
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Lucille Ball had her “I Love Lucy” show which was a kind-of sort-of spoof on her own family life with her husband Ricky Ricardo and friends Ethyl and Fred Mertz (stage names).
Lucy focused on taking little things and creating hysterically funny situations that were larger than life.
You might say it was a type of “reality” show that everybody knew wasn’t really reality.
She continues to have a cult following today long after she has passed away.
People are still watching the “Lucy” show.[mlsp-cta campaign=”vidmarketingsecret” layout=”standard” align=”right”]
Sullivan capitalized on the vaudeville format and featured every type of entertainment you could think of from acrobats, to the Beatles.
Sullivan’s show aired for 23 years.
Even though Sullivan was a terrible host with a hunched over posture and droning nasal voice, people LOVED his show.
Many people got their boost in show business from Ed Sullivan. He was one of the first television hosts to treat non-whites equally. Many black artists owed Sullivan for his fairness to them and their talent including Diana Ross and the Supremes and many others.
Vaudeville worked for Sullivan even though it had long since faded from popularity.
Carol Burnett took situational comedy and showed everyone how it’s done.
The show was not about the guest stars that paraded across the stage but what situations you could put them in to make people laugh.
Her show consisted of a variety of short comedic sketches that were absolutely hilarious. She used satire often making fun of popular movies and individuals. But she did it in such an innocuous way that even the people she lampooned loved it.
She could lampoon Queen Elizabeth II better than anybody living.
Nobody who saw it ever forgot her lampoon of Gone with The Wind.
News shows became the political blogs of the day.
Walter Cronkite and Dan Rather became trusted household names for news of the day.
They actually controlled much of the thinking of the country at the time.
The news shows had great power which has diminished since the advent of the internet.
However they chose to spin the news, that was the way it was.
Early newscasters had tremendous power and influence over how news was perceived by the public.
Then there was the guy with the bad accent and great dance band, Lawrence Welk.
Welk had a heavy German accent that comedians of the time had a great time with.
His show on TV was another type of variety show but much more niched than Ed Sullivan’s.
There was accordion music in almost every show and he featured talented youth like the “lovely” Lennon Sisters and the Osmond Brothers.
It was kind of old-timey with barbershop music and three-part harmony.
His band is considered the originator of “champagne music” which was very danceable.
Nobody can forget his signature closing with people dancing in the midst of a shower of bubbles.
And don’t forget that these shows were LIVE. When they flubbed up, they had to go with it.
Your blog and vlog should be the same, you should have a definite idea of your audience and provide content that they will love.
Lucy had an unforgettable theme tune. Ed Sullivan always thanked his audience and said, “Tonight we’re going to have a really big show.” Carol Burnett tugged at her ear which was a secret signal to her daughter. And let’s not forget bubbles.
It was little things that made them unforgettable but they were consistent with them.
There are lots of other shows that you could imitate to make your blog unforgettable.
Cooking shows, fashion shows, contests, game shows, history.
There are some great ideas for blog formats from television.
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