You’ve decided to put yourself out on the web by having a blog.
You can hardly wait to get started.
You’re not really sure how to do it but you see all these other blogs out there and think you can do as well.
So you get your blog up but nobody is stopping by.
It’s a cold wind that blows and that’s all you’re hearing.
Let’s see if you’re making any of these top mistakes that rookie bloggers are still making that keep your blog anonymous.
Using a free blog hosting site.
There are tons of these out there. They allow you to host your blog for free and make it easy to set one up.
The problem is that you don’t own it. You are a renter not an owner of your blog. You can tell because you don’t own the domain. The hosts name is prominent.
Get your own domain. You’ll have to pay for it but it gives you credibility. Many places like GoDaddy and Namecheap and MLSP Sites make it easy to set up your blog once you have a domain. It’s worth the money.[mlsp-cta campaign=”ultimateblogbundle” layout=”standard” align=”left”]
Not having a narrow niche.
You’re probably an interesting person with lots of things you’d love to blog about. Just pick ONE.
I have a previous post about how to narrow your niche. Make sure you stick with it and don’t get distracted.
Let’s say you have a “mommy” blog. Don’t do recipes, child care, teaching, playing, family relationships and the whole gamut. Pick one.
Not knowing your audience
Some people use an AVATAR method for narrowing your niche. With this you actually make a virtual person to whom you will be speaking and give them a personality and likes and dislikes and problems. You can get really specific using an AVATAR method to help narrow your niche.
You can do surveys to help bring your AVATAR to life.
Your blog audience won’t make a habit of going to your blog if you don’t have consistent fresh content.
One post does not a blog make.
Daily blogging is absolutely necessary.
Lack of consistency shows a lack of commitment to your blog.
Quantity over Quality
Don’t just make a bunch of blog posts and think people are going to love them.
Make sure your posts are well thought out and have something that will benefit the reader.
There’s a ton of information on the internet that you can use for resource material to make your blog posts interesting, relevant and helpful.
It’s not about you.
If it isn’t something to offer your readers, it isn’t worth posting no matter how clever or cute you think it might be.
Your audience thinks it’s all about them. Play into that. They are looking for something to benefit them. They don’t really care about you.
Make sure your writing is readable, makes sense and uses accurate grammar.
Use a spell checker and grammar checker but don’t rely on them. They make mistakes.
I have a previous post about common grammar mistakes people make. There’s lots of help for that on the internet.
Hone your writing skills so people will understand you and think of you as a professional.[mlsp-cta campaign=”copywritingmastery” layout=”standard” align=”left”]
Not using key words so people find you in search engines
Use key words in your headlines. No matter how clever your headline is, people won’t find it unless you use key words that people are searching for.
Use key words in your content. Use the Google Keyword Research Tool to see what people are looking for on your topic and sprinkle those key words in your content.
Cluttering your content with too many ads
I’ve been to sites that have so many ads you can’t tell where the content is located. It takes you several minutes just to find the content. Bad mistake.
Too many popups also take people away from your content and disrupt their attention.
Not connecting with your audience.
Don’t just post and forget. See if you are getting comments on your posts and reply to them.
Have an email list of your subscribers and send them announcements of new posts and content on your blog.
Make sure you have a way for visitors to contact you.
Not promoting your blog.
Promote your blog on social media and other sites on the web.
Do guest posting on other blogs and allow others to do the same on yours.
Make sure your site is Search Engine Optimized.
Stealing content and images from the web
This is one that can get you in big trouble.
Don’t use images from search engines unless you KNOW they are royalty-free and you have permission to use them.
Always give credit to the originator of the image or content.
You can curate content but make sure you give credit to the original content.
Never use more than 40% curated material in a blog post.
Make sure you’re legal.
There you have it. The top mistakes rookie bloggers are still making.
Once you’ve stopped making these rookie mistakes, you can call yourself a true-blue professional blogger.