Many people avoid blogging because they feel they don’t have enough original ideas or material to do it.
That is a shame because blogging can be such a great boon to any business. It takes your business up a notch and puts you at the head of the competition.
It gives business owners a way to directly communicate with their potential customers in a way that is not “salesy” or “pitchy”. And customers are getting wary of getting sold to. They’re almost immune to traditional advertising.
Creating valuable content for your clients and customers is a great way to establish credibility and loyalty.
But too many business owners are so busy with their business, they feel they don’t have time to blog. ~steps to curated content~
The easiest answer would be to hire someone to do it for you. But there is an associated expense with that and it doesn’t have as much of a personal stamp on it.
So, what’s a business owner to do if they want to have a blog?
There is a plethora of information already on the internet about almost EVERYTHING. You can find articles and repurpose them into a CURATED BLOG POST. (By the way, this post is a curated blog post).
It’s quick and it’s easy.
Here are the 10 Easy Steps to Curated Content:
Identify your audience. Pick whom you’re going to be talking to. Think about your buyer’s persona.
What are their pains?
What problem can you solve?
What is your ideal demographic?
What is the takeaway for your audience?
What do you want them to learn from your blog post?
What type of curated content do you want to post? There are a number of formats.
To really get good at blogging, take a look at the 3 Minute expert. Become an authority in your niche through blogging in about 3 minutes a day.[mlsp-cta campaign=”ultimateblogbundle” popup=”false” layout=”standard” align=”left”]
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