Video is one of the most powerful formats for marketers and bloggers on the internet.
According to Hub Spot, putting a video on your capture pages increases your click rates to 80%.
Adding a video to your email increases click-through by 200%-300%.
Videos in ads increases sales and customer response by a huge amount.
So I made this video in response to a question from someone who wanted to know how I do screen capture to video on my PC.
I’ve used this method to create videos to incorporate lessons, to show what’s on my web browser, to narrate along with a Powerpoint presentation and it’s so easy even an old lady like me can do it.
Another great thing about using this method is if you are just starting to use video in your marketing and are a little camera shy, you can to a screen capture with your voice and your face doesn’t even have to be there.
People also learn better with visual aids. If you are teaching anything, you can get your message across much better if you use images and video is even better.
So here is my video lesson on the resources I use to do screen capture to video.
But this isn’t the only way by any means. Just do some Googling and you’ll find a ton of resources out there to get you going.
Anyway, here it is:
If you’re not convinced of the power of screen capture video, read the Hub Spot article: http://blog.hubspot.com/marketing/video-marketing-statistics#sm.0001a31761jt5ecrr832q10pf72ux
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