Bloggers and internet marketers seem to always be looking for new ways to make their lives easier.
Social media, particularly Facebook, has been a boon to their promotions. 92% of marketers agree that social media is important for their business and think that it generates more exposure for their businesses. 80% agree that social media increases traffic to their sites. 72% use social media to establish loyal fans. More than half say it has increased sales.
But it seems like there’s a new platform coming out every day, Snapchat, Periscope, Kik, Vine, Sulla, Sharebloc, Pheed, Bubblews, Learni.st, and the list goes on.[mlsp-cta campaign=”weeklymarketingwebinarsorg” layout=”standard” align=”right”]
The gurus are quick to come out with new training, (which you can gleefully purchase), on how to use these new platforms in your marketing.
But how many of these will turn out to be a passing fad or an enduring tool that you can continue to use in your business?
Not long ago everyone was into Periscope. Periscope is a mobile app that uses video to communicate. Lots of marketers hopped on the bandwagon and were doing Periscope as a training tool and were doing Periscope trainings for their people. But few people were actually creating Periscopes. Most were lurkers watching the few who were producing.
Then along comes Facebook with a competing format, Facebook Livestream. All of a sudden, you’re not hearing so much from Periscope.
Doesn’t it seem like Facebook always jumps in to capture the audience?[mlsp-cta campaign=”bizbuildermasteryorg” layout=”standard” align=”left”]
Now it’s Snapchat. You see the yellow encircled faces all over the place on social media. Is it going to be one that lasts and takes over the crown.
Facebook recently purchased Instagram to capture the mobile audience. Will Snapchat be able to rise to face the giant and find a relevant place?
There’s no doubt that social media is moving to mobile. Facebook was quick to make the move with Messenger and Instagram.
But is there still room for another platform to move in? It remains to be seen.
So if you’re a marketer, should you bother hopping on the latest social media tools?
Well, why not? Marketers are always looking to stay on top of the latest ways to improve our marketing.
It can be a daunting task but it’s not too difficult to stay in touch if you know where to look.
There are two places that are turning out to be the go-to sources for the latest trends and newest tools, Hubspot and Social Media Examiner.
Of course there are many other places but these are two that I’ve found to be easy to read and have good information on the latest stuff.
So maybe some of these platforms and tools are just passing fads but think about the guy who made a million dollars selling people “Pet Rocks”. Fads can be lucrative.
Listen to this story here:
Let me know what you think. Should we hop on the latest fad? Get your friends in on the conversation by sharing.
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