Killing me softly…
“Strumming my pain with his fingers,
Singing my life with his words,
Killing me softly with his song….”
I woke up with this song stuck in my head this morning. I saw a picture of Roberta Flack, who recorded this in 1973, on the internet yesterday and this song popped right into my head.
It’s one I used to perform back in my coffee house days. It is one of my favorites.
As I thought about it, I realized that this is exactly what marketers do as they promote their products in webinars and emails and blog content. In fact, this is used in virtually ALL advertising.
So what is the webinar and email, content formula? It’s all in the song.
Have you ever been on a webinar?
Why did you go to it?
“I heard he sang a good song.
I heard he had a style,
And so I came to see him,
To listen for a while”
Just like in the lyrics, you figured that he had something to offer and maybe you were just a little curious.
The host comes on and introduces himself and gives a little background that shows he is credible and can be believed.
Then the “killing” starts.
He starts calling off people’s names welcoming them to the webinar.
And launches into people’s pain points.
“I felt all flushed with fever,
Embarrassed by the crowd,
I felt he found my letters,
And read each one out loud.
I prayed that he would finish,
But he just kept right on…
Strumming my pain….”
A really good webinar presenter will hit most of the pain points of the people listening by telling his story or the story of someone else that will look just like you.
Then, at the end of this, the solution, the aspirin pill (if you will), will be given in the product that is promoted.
And then they offer not only the solution to your pain but a lot of extras too.
The offer becomes irresistible.
The attendee just can’t leave without the product.
And they’re incredibly grateful to the presenter.
That person understands and has a solution.
You’ve just been “killed” softly.
I don’t mean that in a bad way. Your product should kill the pain. But to get people to understand it, they need to be reminded of their pain, thus “killing them softly”.
Fortunately for you, there’s a great product that teaches you exactly how to do this.
Want to learn how to have a great webinar that makes your promotion irresistible?
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In the program you will learn how to have your webinar stand out above all the noise.
If you have never done a webinar and want to have a hit your first time, you need Webinar Sales Magic.
You can use all this information for creating great emails and landing pages too.
The principles are the same.
With all that said, now you should listen to the song. Here goes…
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In case you missed it, here’s the link for Webinar Sales Magic.
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