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How to Legally and Ethically Curate Blog Posts

How to Legally and Ethically Curate Blog posts

How to Legally and Ethically Curate Blog Posts

How to Legally and Ethically Curate Blog Posts

How to Legally and Ethically Curate Blog Posts

It can be difficult to come up with new content every day. I don’t know about you but I often look for inspiration from online sources.

But you shouldn’t just steal someone else’s content and call it yours. That’s called “plagiarism”.

There are ways you can legally and ethically curate material for your blog without getting into trouble and maybe even make some great connections with other bloggers along the way.

There are three types of blog content commonly used – video, images and text. You can use any of these types of content.

Video is really easy. If you find a relevant YouTube video, just write a 50 words or more introduction to the video and put the video link in your blog. YouTube automatically embeds an original source link so you don’t need to bother with it. Videos are probably the easiest type of content to curate.

How to Legally and Ethically Curate Blog posts

When you write your introduction, think of who your audience is. Picture yourself sitting across from them and telling them about the information you are about to show them. Use your key words in the title and the body of the post.

Use a unique title. Never use the original title in your blog post.

Tell what they will see in the video and maybe what they won’t see (like specific instructions). Don’t use hypey words or phrases.[mlsp-cta campaign=”ultimateblogbundle” layout=”standard” align=”left”]

A second type of content is to use images. Perhaps you want to make a collage of images pertinent to your blog like “10 Pallet Re-purposing Ideas”. Again, make an introduction of 50 words or more. Use a unique title. Copy the images from the original source and re-post to your blog. Make sure you credit the original source for each image. If in doubt, ask the source for permission to use their image. You may have to pay for it but you can avoid lawsuits and lots of trouble by using legal images.

You are a professional and must stay in the boundaries of ethics and legalities so make sure you give credit and use legal images.

The third type of content is text.

As a rule of thumb, never use more than 40% of the borrowed content. Make sure you put block quotes around the quoted material.

When you are in the original source, copy less than 40% of the text to paste into your blog. Then you can write your own original content to fill out the rest of your blog post.

Give lots of credit to the original source. If you give enough value, they will come back to you.

Your sources will like you and appreciate you. Those sources will be less likely to get upset if you use their content and may link to your site.

Again, never try to claim the content as yours if it’s not.

Use licensed images with permission.

Know how to legally and ethically curate blog posts.

If you got some value, please leave me a comment and share with your friends.

Anita Hales

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2 Comments

  • Anita Hales

    February 22, 2016 at 1:00 pm

    Great tips here Anita.

    I got burned on the image one…so I have a place where I can get Royalty Free images…

    Dr. Lisa

      Anita Hales

      February 22, 2016 at 5:52 pm

      Yep, it’s always better to use Royalty Free images. There are lots of places to get them.

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