Fine Tuning Your Target Market or Avatar
Before embarking on any promotion, you need to know one very important thing:
Who is your target market? You should pay attention to Fine Tuning Your Target Market Or Avatar.
Some people call this their AVATAR. It’s really the same thing only calling it an avatar implies giving it a face and identity.
So for the purpose of this post, I’m going to call it AVATAR.
There are several things to consider when defining your AVATAR. And this is crucial to your success in advertising.
You want to be as focused as possible and avoid generalities.
Your market isn’t “everybody”. If you try to target everybody, you end up targeting nobody.
Too many people say their market is “stay at home moms” or “like-minded people”. A real trendy one now is “heart-centered entrepreneurs” or “Christian entrepreneurs”.
These are WAY too broad. You’ve got to narrow it even more.
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Once you’ve defined those things you can go further.
Once you’ve defined your AVATAR, you can then fashion your promotion to fit his needs.
I saw someone that actually had a picture of a person, gave them a name and whenever they produced any content whether an ad or a blog post, they asked themselves, “What would Bill want or need to hear.”
So I’ve done this myself and it really helps me focus on meeting the needs of my AVATAR.