Facebook for Local Business. Facebook is a brilliant but massively underutilized tool for local businesses.
Most business owners know little about how to maximize the potential of Facebook to get buying customers in their business.
It’s particularly good for small businesses. The national chains have the power of money and influence to promote their business and most don’t bother developing a Facebook presence. It’s easier just to buy some ads on TV, Radio or Newspaper and go with it.
The downside to using Facebook to its potential is that it requires time and attention, something too many business owners are not willing to relinquish to use it.[mlsp-cta campaign=”socialadprofit” popup=”false” layout=”standard” align=”left”]
But the upside can be tremendous and far outweigh the time required to make Facebook work for them.
Most Facebook business pages are just static. The business owner will start the Facebook page, invite their friends to like it and maybe post a few ads on it.
Maybe they’ll even post an event or two when they happen to think about it.
Their audience is pathetically small and due to Facebook’s algorithm, only about 2% of those people actually see the posts on the page.
Business owners just don’t know how to use Facebook.
Here are some tips to get more out of your Facebook business page:
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