Content and Copywriting – two stumbling blocks of new bloggers.
Listen to this here:
There are lots of names for writer’s block, blank page syndrome, mental constipation and lots of others.
It’s basically where the writer has no more ideas and just can’t pen any more words.
It’s at this point that most bloggers will either bash their heads against their keyboards hoping something will be shaken loose or they will decide to go do something else.
So where does a blogger get ideas for content?
Well, before you get all crazy with content, you have to make sure you know whom you’re writing for.
Define your avatar or typical blog reader before you start or your content won’t be relevant.
The shotgun approach doesn’t work. I posted a blog post on defining your avatar previously and you may want to check that.
So just ask yourself what does your avatar need to know.
The best way to get that information is to ask.
Post a question on social media and email your list to ask them what information they would like to have on your subject.
You can also do a survey using Survey Monkey.
Once you know what your avatar wants, you can then search the web for content ideas to curate.
I find that once I know what my audience wants to hear about, I get lots of ideas.
I’ve had to make a list of them as they come.
My list is getting pretty big. I take from my Dream Catcher and put it into my task manager so I know what I’ll write about each day.
I’m rarely without something to write about now that I know my avatar and am making a list in my Dream Catcher.
My problem now is deciding which of all the topics I want to use.
I make a list of topic categories and try to cycle through them to keep the content fresh and to hit the pain points of my avatar.
Copywriting is another story.
It is an art. But thankfully, it is one that can be cultivated.
There is a great program on copywriting through My Lead System Pro that I’d recommend. There’s a link for it on my blog page.[mlsp-cta campaign=”copywritingmastery” layout=”standard” align=”right”]
Aside from that there are many books written on the subject and I’d highly recommend reading some of them.
Here’s a list of some of the best books:
And there are many more.
To that list I’d add a good book on grammar. I personally think that grammar IS important so people aren’t confused by what you write.
Also, there are those grammar snobs (like me) that will probably judge you if you have terrible grammar and spelling.
Some good grammar books are:
But until your skills improve just go from where you are.
A year from now you can go back and look at what you wrote in the beginning and have a good laugh.
But if you don’t start, you won’t finish.
Study along the way BUT just sit down and write.
And until your skills are developed, copy the style of someone who is successful.
You can master content and copywriting.
I’d appreciate your comments and please share this content. Thanks.
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P.S. If you are a blogger or want to start blogging, painless blogging is available from MLSP with their Ultimate Blogging Bundle.
P.P. S.S. If you want free weekly webinars to get ideas and training for your success from top marketers and bloggers Click Here.
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