7 Keys to a successful content marketing strategy
In this post, I’m going to share with you what I’ve learned about content marketing and how to develop a strategy for success.
Why bother with a strategy? Well, there’s the old saying that failure to plan is planning to fail. It gets repeated for a reason. Of course, a strategy is a bit more than just a plan.
Here are some things to consider in developing your content marketing strategy.
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How do you attract the right audience?
Former Tony Robbins marketing strategist, Pam Hendrickson says that you need to first define your niche and make it narrow. Make it as narrow as you can get it. She pointed out that the big guys we see out there all started small. Find a niche that is an under-served one and you’ve got a winner.
Do you have the chops to write your own content or do you need to hire a writer?
The whole idea of content marketing is to communicate with people. If you don’t communicate well, it will be difficult to get across what you wish to say. There are a number of places where you can hire writers. One of the cheapest is to go to fiverr.com. For $5 you can hire a writer for your content.
How do you get traffic once you have content on your blog?
This is a biggie. If you don’t get eyes to your content, you are dead in the water. There are a number of strategies for getting traffic to your blog, SEO, social media marketing, paid ads, etc.
For the purpose of this blog, I won’t go into details on these since each is a topic in itself.
So what are the 7 keys to a successful content marketing strategy?
These are the 7 keys to a successful content marketing strategy. This really isn’t rocket science but there are so many bloggers who struggle because they fail in one or more of these areas.
In future episodes, I’m going to tell you the steps you need to take to use Facebook to flood your blog with readers. See you then.
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P.S. If you want a free strategy for making your dreams a reality, Click here. It’s a good place to start.
P.P. S.S. If you want free weekly webinars to get ideas and training for your success Click Here.
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