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4 Key Elements To Social Media Marketing Success

social media

4 Key Elements To Social Media Marketing Success

4 Key Elements To Social Media Marketing Success.social media

How to win on social media.

4 key elements for social media marketing success.

Whether you are a home business owner or a brick and mortar business owner marketing on social media needs to involve 4 steps to be effective.

People don’t go to social media to buy so how do you turn your social media contacts into buyers?

Posting blatant ads for your products or business just turns people off and they will avoid you. And they seldom work anyway.

So how do you sell to people without “selling”?

You need these 4 elements in your marketing strategy to get where you want to go, your sales funnel.[mlsp-cta campaign=”mysocialmediasecret” popup=”false” layout=”standard” align=”left”]


Step #1 is Social Listening.

On your sites, your blog, your Facebook, Twitter, Instagram, Pinterest and other social sites, pay attention to what people are saying.

Respond to both praise and criticism.

Don’t delete criticism, respond in a way that shows you really care about the people visiting your site.

Then make changes to do better.


Step #2 Social Influencing.

As you post on your sites, be sure to include valuable content that people can consume to increase your reputation as an authority in your niche. The more valuable content, the greater your authority will appear to your subscribers and followers.

Use your blog to create content and post it on your social sites.


Step #3 Social Networking.

Follow other influencers in your niche and share their content. As you “rub shoulders” with these influencers, you will gain credibility and authority in the eyes of your subscribers.

Comment on their posts and share them. You’ll find that they will do the same for you, increasing your own influence.[mlsp-cta campaign=”bizbuildermasterycom” popup=”false” layout=”standard” align=”left”]


Step #4 Social Selling.

This is where all that we do can ultimately lead. This is where marketers want to be. But you can’t just jump there and have success without doing the other three steps.

  • People buy from people they trust.
  • People buy when they don’t feel they are being “sold to”.
  • People buy when they feel you have their best interests in mind.

That’s why the other steps are so important.


As you focus on your social activities, you will find that you already do some of these things. Realize that you are creating the path to sales not the sale itself.

You want to direct people to your sales funnel where you can communicate with only the interested parties about your product or service.

You can do more direct selling on “search engine” media like Youtube and Pinterest but on Twitter, Facebook, Instagram and other social media, it’s very different.

Your focus is to weed out the people who are really interested in your offers and direct them to another place where you can communicate with them about that offer, like an email list.

Make sure you are focusing on the first three elements before #4.

In later posts, I’ll talk about how to actually do sales on social media without interrupting their social activities.


1 Comment

  • Anita Hales

    June 14, 2016 at 10:52 am

    Excellent post Anita! Yes, you are right. People are not on social media to buy something. But to socialize with other people. Thank you for sharing this!

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